The company describes QEM as the first version of Quicken developed specifically to run on a Mac, as opposed to being copied from a Windows product. This week, Intuit (INTU) hopes to alleviate this situation with an all-new $60 version called Quicken Essentials for Mac, or QEM for short. Or, they resort to work-arounds, such as installing Windows on their new Macs or keeping around an old PC-solely to run the more robust Windows version of Quicken. As a result, many PC owners who consider buying a Mac but rely upon Quicken resist switching.
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